Have we had a summer? Doesn’t feel like it but despite the distinct lack of sunny days, ours has been full of location shooting. It’s been challenging at times but thankfully we’ve also had a very enjoyable set of assignments.

One regular client of ours, Mezzo Folding Bikes, asked us to shoot another brochure for them this year. The Mezzo, which was launched three years ago and has since been voted ‘Folding bike of the year’ by the Daily Mail, has become a prime competitor to the classic Brompton folding bike. Mezzo wishes to target the UK commuter market and with the current costs of travelling rising as fuel prices escalate, the Mezzo is an ideal money saving alternative for the city worker.

With this brief in mind we set off with one female model, the client, art director and a bike. The newly regenerated Brighton North lanes was an excellent location to start; Brighton also being a very trendy place to live for the typical London commuter. With the model dressed in casual weekend clothing, we portrayed the bike as a practical accessory, shooting in and around the cafe marina and shops of Brighton.

Day two was spent in London with our female model dressed ready for work, travelling and enjoying the busy life the city has to offer. For once the weather was on our side and model’s experience made the whole shoot go very smoothly.

Another shoot was for the aquatic company Reef One. Reef One designed the well-known BiOrb, which has made people look at fish tanks as more of a trendy accessory to have in your home, rather than just a fish container. The new Life range, which has already been successfully launched in the US, comes in three sizes and colours and has taken on a classic 70s look.

The brief was to site the product in a modern trendy location in a variety of rooms such as a living room, office space and media room. The location was sourced from location agency 1st Options in London. Location agencies cut down a lot of the hassle. A good location agency will have high standards and have reccied all properties before placing them on the books. Eight people attended the shoot including three assistants. Each assistant was briefed and allocated two locations to work on each. This enabled me to move from one location to the next quickly resulting in all six shots being completed in one day. Following a day of post-production we were ready to deliver. Job done.

Now looking forward to the prospect of having more space to work in. We’ve got the builders in at the moment, knocking through into the adjacent studio, which we’ve just leased. Once done we’ll have around 950 square foot to work and play in, and more elbow room to accommodate our ever increasing workload.


http://www.mezzobikes.com/

http://www.reef-one.com/

http://www.1st-option.net/2007/buffer.php