Change is good but you may think with the current financial crisis that we’d be mad to take on new projects and expand. Not us. We like the idea of bucking the trend and showing that a successful photographic studio can continue to grow despite predictions of doom and gloom.

First off, we’ve got a brand spanking new commercial photographic studio. An opportunity arose to extend the studio space in our building when the company in the next unit moved out. Capitol House used to be an old industrial factory, which has been converted into sturdy office units with great high ceilings and big windows that let in lots of natural light. We got permission to knock through, to create a completely white 950 square foot studio, which includes a secure storage area, an office with two editing suites, a cosy seated area for clients and a 7-metre white infinity core for shooting large items. The studio feels brighter and fresher, as well as welcoming we hope!

Last week the new space was put to the test when a client came in for a commercial advertising shoot and we were really pleased with the response and way it all worked. The new layout has meant that there is more fluidity in the working process, so not only does the client feel more involved in the creative process, but it also means we save time (and money) in post-production. The improvements have meant that we’ve been able to get the job done much faster, while having the client more involved in the decision-making process. Everyone wins.

Our ability to shoot tethered in the studio means that captured images can then be sent directly to our editing Macs via WiFi for post-production. This has the added bonus when you have a client such as an art director with you on the shoot, he/she can watch the images as they appear on screen as they are captured as well as overseeing the post-production stage. With the instant feedback, the photography can be adjusted according to the client’s needs.

Images in this months post are from The Advertising shoot in London for BiOrbs new Life range mentioned in Septembers Blog.

Our other news is that we’re about to launch a new photography business to complement our current services. With the economy in the state it is, we want to keep our options as diverse as possible. We can’t reveal anything at the moment but watch this space for further developments.