The images we produced for the Aviva commercial photography shoot (that we mentioned in our previous post) can now be viewed on Aviva’s new website: http://www.aviva.com, which launched on 1st July. Aviva, previously known as Norwich Union, has just completed a rebrand across its entire range of products and services with the aim of moving the company to a single global brand.

To achieve a common identity across the board, our professional commercial photographer was given strict brand guidelines to adhere to. The style of the scenarios on our shot list closely followed the Aviva photography guidelines; informal, naturalistic and un-posed, with a light, airy mood. They were shot in a way that makes the viewer feel involved in the unfolding scene and not merely looking at models posing in contrived setups.

As well as being a very large shoot, the tricky aspect was implying that we were shooting into the sun to add lens flair to the images. The good old unpredictable British weather meant that we had to create our own sun with our lighting on location using our Elinchrome Ranger kit. The lighting stands were then ‘Photoshopped’ out afterwards and the lighting effects were enhanced using the highly effective Photoshop lighting effects plug-in, Knoll Light Factory.

We’ve also introduced a new service to our professional digital photography services – 360 Interior Rotations. The ability to create 360-degree panoramas of interior locations is an excellent way for clients to illustrate their resources and facilities. Here’s an example of a 360 shot we did for Microsoft, which involves 36 images being stitched together before being turned into a flash animation.